Having a web site can make a positive contribution to businesses in terms of sales, information and customer support. To help you with the first tentative steps we have come up with the following guidance notes.
As there are a number of pitfalls that can make these first tentatives steps extremely frustrating for the unwary we have added "pitfall" and "good tip" notes to try and help you avoid them.
Do you need a web site ?
While this might seem a strange question for us to pose it is worth
you considering whether you need a website at all? For companies
or organisations that are very small or offer a very local service
it might be more appropriate to have a "business card"
type page on a hosting site. Otherwise, a web site can be a very
useful resource for information, interaction, entertainment as well
as sales.
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choose a domain name
Hopefuly this should be easy - the name of your company. However
often the name of your company/organisation will already have been
taken, or in some cases the name is unsuitable or too long. Domain
names must be at least three charcters and up to 68 characters long.
Also names can not contain any spaces, although word separation
is usually indicated by hyphens (-).
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tip
It is often a good idea to register some obvious alternatives for
your domain.
OFTEL have their site at www.oftel.gov.uk.
We suspect they wished they registered www.oftel.com
as well !
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registering a domain name
There are many companies that will provide a registration service.
Some are better than others.
pitfalls
Some of the registration companies that appear to offer low priced
services have a sting in their tales. While the cost of getting
the name registered is low, you are charged additional transaction
fees when you wish to do anything with the domain name, like point
it at a server.
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tip
You should not be paying more than 15 GBP (17.50 USD) per year for
.com, .net, .org domain names, and 10 GBP per year for .uk domain
names.
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hosting
To make your web pages accesible to the world (or your selected
audience) you need a web server.
For most circumstances it makes perfect sense to use commercial
web hosting services. You do not need to use the same hosting service
that might be offered by the company you registered your domain
name.
Having said that there are many good hosting deals that include
reasonable domain registration services.
For many circumstances we would recommend occupacia
as they are a startup currently offering very good facilities at
very reasonable prices.
pitfalls
Some high profile hosting services (for example those offered by
some telecom companies) offer very poor hosting in terms of server
functionality.
Most of these only allow flat HTML files, with no options for includes,
database interaction, password protected directories etc.
Unless you are only ever going to want a site with a few files that
are rarely going to be changed, then going for hosting with interaction.
And the good news, it will probably be cheaper than that offered
by various high profile companies !!
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tip
Unless you have some specific requirements for ASP (Active Server
Pages, native to Microsoft NT®/ Windows 2000® servers) then
it makes sense to use Linux based hosting. Linux hosting will usually
offer server side includes, PHP pages and Perl - all of which are
invaluable for creating easily maintained sites with interactivity.
While these may not mean much to you at the moment they can provide
your site with facilities that add value.
It must be emphasised that these facilties should not normally be
expensive.
Some good places to look for hosting include:
www.hosting-index.co.uk/links
www.whichhosts.com/
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design
While it is sometimes said that a child could make a web site,
it is also true that if you let a child design a web site it looks
exactly like that, a childish web site.
For a site to be pleasant to look at, accesible to all and a pleasure
to use it needs to be put together by some one who understands how
the internet works.
We of course are able to offer this expertise.
pitfalls
There are many examples of extremely poor web design commited by
so called professionals. One of the greatest mistakes revolves around
the issue of "frames". While frames can be a useful tool
they need to be used intelligently. While we use them occasionally
we always provide a link for non-frames browsers. Any one who argues
"there is no need to cater for non-frames browsers as all browsers
can handle frames" obviously does not understand the internet
and should not be trusted. (if you want to know why then go
here >>> ).
Apart from the basic issue of understanding highlighted by the "frames
issue", another common mistake is the one of insufficient testing.
This means ensuring that a site will display adequately in a range
of browsers on a number of operating systems (not everybody uses
Windows and Internet Explorer) at different screen resolutions.
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tip
It always makes the design construction process a lot quicker and
more succesful if you have a strong idea of what you would like.
In the same way that you would give an architect some clues as to
the type of building you would like, how many rooms and what is
going to happen in the various rooms, a web designer needs to know
what is required of a site to produce a suitable end product.
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management solutions
For some organisations it makes sense to have some one else manage
and develop the site. This might be because there is no one within
the organisation with the time or skills, or because a professional
service is preferred to cope with domain changes or the infrastructure
consists of more than just a web site.
There are many companies who offer this sort of service, however
the description of "web site management" covers range
of scenarios which we have arbitarily called daylight robbery,
assistance and total management.
daylight robbery
Recently we heard of a small business which trades internationally
that has a site which is a subdirectory of the hosting company's
site. They do not have access to update their own files and have
to contact the help desk who charge them an additional fee for alterations
on top of their annual fee.
For this "service" they are paying just under 500 GBP per year.
If this sounds familiar to you then do something about it straightaway.
Whether you contact us or look in your
local business directory it is important to get yourself sorted
out.
assistance
For most organisations it is true that no one understands the business
better than the people who work there. For this reason it often
makes sense that someone within the organisation be involved or
responsible for managing the content of the site. Often there will
be someone who understands the web a bit but who is not able to
generate a high class design or create functionality for the site
such as database or email interaction for the web pages.
In these circumstances a competent developer can work with the organisation
to develop site strategies that can aid content management, presentation
and security.
total management
If you have a large and/or sophisticated site then you may wish
to opt for a total management solution. Under this sort of scheme
we would expect to provide you with the tools to manage strategic
content yourself should you wish. This would include periodic improvements
and up dates to your site.
To achieve this level of service we would expect to have periodic
meetings to keep up to date with any developments and to ensure
that the site continues to serve your needs.
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tip
Always ensure that should you adopt one of these solutions that
you always retain a copy of the usernames/passwords needed to access
the site via FTP and any control panels for the site.
If the domain name is registered on your behalf that you are registered
as the "adminstrative contact" and have contact to the
control panel for the domain.
If there any databases for the site ensure that you have a copy
of the database names and associated usernames and passwords.
Similarly, some servers require a username/password for emails to
be sent via the server. Have copies of these.
Make sure you have periodic backups of all the pages on the site
even if the site is being totally managed by a third party such
as ourselves.
All of these will help protect your investment in
the event of catastrophic systems failures. In addition, it is not
unkown for the relationship between developers and clients to breakdown.
If such an unfortunate event should happen to you then you are sure
of having all the pages and information for some one else to take
over the site.
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protect your site from website strippers, email harvesters and other rogue elements.
It is a sad fact that much of the bandwidth for many sites is taken up by numerous "rogue crawlers" that are stealing your content for uses that neither benefit you or your users.
Many of these are harvesting site content for reuse.
Email harvesters are after addresses for spamming, image strippers take all your pictures for unauthorised clip-art collections and image libraries, and web site strippers take down your whole website - possibly to pass off as their own design.
These are but a few of the thefts of your content that can take place, all paid for by you in bandwidth costs!
A new website is the perfect opportunity to ensure that these rogue elements do not get a foot hold.
Even well established websites can experience a drammmatic decline in the incidence of "bad bot" visits.
This system is now undergoing commercial development, however we may consider additional sites to the trial.
If you have a site that is predominantly PHP, ASP or ColdFusion driven then contact us by email: agentscan@rylands-internet-solutions.co.uk
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tip
Fight back easily by installing our agent scanning system.
This system has been undergoing trials since the summer of 2003. It has succesfuly stoppped numerous attempts by image strippers on one site that was regularly plagued by these visitors which would download 50 MBs of images a week.
All the trial sites have had visits by email harvesters stopped before they even got start.
Sounds too good to be true?
Well it isn't!
It is the power of collaborative protection in action.
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