Whether you are a business, charity, society or some other organisation there is some scope for providing information. to inform the wide community about your field of expertise.
This can serve several purposes depending upon the mission of your organisation. Even if providing information is not the primary goal of your organisation, having a site which gives good quality information about your field increases the chances of interested people coming back to your site. The more people come back the more likely they are to join, purchase or affiliate themselves with you.
We try to do this ourselves by giving background tips on how to develop smart sites and secure scripts in the sections dedicated to the various technologies. Part of this is to help other developers and raise the general quality of web sites.
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examples
On one site we provide a system for members to opt to receive an Acrobat version of the newsletter.
When the newsletter is uploaded to the site the system used checks the database for people registered to receive it and then emails the newsletter as an attachment to those people.
Members have the option to unsubscribe themselves as well as edit what email address they are currently using.
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approaches to take
Depending upon the scale of your operation you may take a purely web-based approach or have additional strategies including published newsletters.
On a web-based approach you could use "flat pages" or databased content. The benefit with creating a "knowledge-base" is that users can search for the information they require themselves.
If you distribute a newletter you may wish to consider distributing a version in an electronic form, ideally as an Acrobat™ PDF file (readable with the Acrobat Reader® which is freely available), or as HTML. Whichever option you take a web-based system for users to subscribe/unsubscribe from an email list along with a mechanism to use this list for ditribution is an effective way to manage distribution.
Of course informing is not necessarily about providing reams of information to plough through. There are situations where other tools can be invaluable:
These could include:
Whichever option best suits your needs we can develop it for you.
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